June 22 2012
Let mail recipients go 'coconuts' over mailings
Many think of direct mail as a somewhat boring and traditional marketing strategy, even if it has proven to be successful over time. (Read more)
June 21 2012
Strategies for direct mail success
Direct mail is far from extinct, but businesses must be strategic in how they execute direct mail campaigns to be successful, according to a recent post on Buzz Small Business Magazine. (Read more)
June 19 2012
Brands navigate many streams to connect with customers
Today's businesses have access to numerous data streams and communication channels. (Read more)
June 15 2012
USPS continues its green initiatives
Green business has become an established trend in the United States in recent years, and the U.S. Postal Service is doing its part to cut down greenhouse gas emissions and the use of fuel. (Read more)
June 12 2012
3 ways marketers can enhance their direct mail
Many marketers still believe in the power of direct mail but have trouble creating content to catch the eye of the American consumer. (Read more)
May 31 2012
Farmers can use newsletters to bring in business
Newsletters are a great way for businesses of all kinds to build strong relationships with new and existing customers. (Read more)
May 30 2012
Direct mail marketing strategies hold steady in first quarter
Many marketers may feel that the advent of social media, mobile and email marketing will cause businesses to put an end to their direct mail marketing efforts. (Read more)
May 25 2012
Direct mail still a valued means of communication in Canada
Direct mail is still a part of any successful cross-media marketing campaign, reported Canadian news source Print Can. (Read more)
May 24 2012
Tis the season for direct mail to pool owners
Memorial Day weekend is quickly approaching, and for many pool owners, that signifies the beginning of the summer season. (Read more)