Tis the season for direct mail to pool owners
Memorial Day weekend is quickly approaching, and for many pool owners, that signifies the beginning of the summer season. This is a great time of year for swimming pool businesses to reach out to potential customers through direct mail promotional material.
These direct mail marketers can turn to Marketing Lists Direct's "Pool Owner Database," which provides these mailers with a list of potential customers, broken down by demographics including single family homes, specific home values, year built and number of members in a family. Swimming pool businesses should also invest in address verification software to make sure their mailings reach their intended recipients.
“Direct mail marketing response rates have held steady for over the past five years," said Kirk Harbison, vice president of Neo-Leads Group and Marketing Lists Direct. "When combined with an online presence such as a website or Facebook business page, postal mail marketing can be even more effective in creating new business that will help grow your swimming pool business.”
While Americans are opening their pools across the country, the start of summer also creates a promotional opportunity for other products U.S. residents use in conjunction with their pool. Businesses selling bathing suits, sunscreen and pool toys can also send direct mailings to homeowners with pools.