Farmers can use newsletters to bring in business
Newsletters are a great way for businesses of all kinds to build strong relationships with new and existing customers, and farms are no different than other enterprises in this regard. HobbyFarms.com outlined how farmers can create a newsletter that will help them maximize their marketing budget.
Reaching a targeted audience is the main intention of sending out a newsletter, but before creating the marketing material, farmers need to be sure that a newsletter is right for them. According to the website, newsletters generally work best for farmers who normally sell to the public.
“Instead of spending money on newspaper advertising, which is a broad, shotgun type of advertising, our newsletter is targeted to people who have made some effort to contact us and who have taken an interest in what we’re doing,” Kelly Harding, of Cherry Grove Farm in Lawrenceville, New Jersey, told the website.
After determining a newsletter is a smart move for the farm, the next steps are to create the promotional copy and build a mailing list. Farmers can take advantage of address verification software to ensure their newsletters reach intended targets.