Latest News
May 30 2014
The melding of direct mail and technology
When it comes to direct mail, one of the more popular viewpoints that exists today is that increased use of technology has made sending marketing materials through the mail to consumers an antiquated practice (Read more)
May 29 2014
Uncovering the demographics that respond best to direct mail marketing
If a company is going to take the time and contribute the necessary financial resources in order to make an outbound marketing campaign a successful one, it is also necessary to have a thorough understanding of the target audience. (Read more)
May 28 2014
Discontinued home delivery could hurt Canadian direct mail efforts
A proposed plan from Canada Post has not only raised the ire of consumers, but also stands to change the way direct mail marketing efforts are conducted as well. (Read more)
May 27 2014
Direct mail useful in helping to educate people on climate change
Direct marketing is not only useful when it comes to promoting products and services that a company wants to sell, it can also be used to raise awareness about important social issues as well. (Read more)
May 22 2014
New PressWise White Paper Analyzes A Common Dilemma
A new White Paper, written by renowned author and print industry commentator Cary Sherburne, takes a look at the questions faced by many print service providers making the decision to invest in software. (Read more)
May 20 2014
Direct mail could help boost BMW's car sharing program
Outbound marketing still has value to a wide variety of businesses, and the rise in the use of technology hasn't made it any less effective, despite opinions to the contrary. (Read more)
May 15 2014
Direct mail could help market Google Glass to consumers
Despite being in a technological age where brands are able to interact with consumers in real time, when it comes to marketing products, using the mail still has value. (Read more)
May 13 2014
Direct mail campaign receives award
Direct mail campaigns are still a valuable marketing tool, even in the face of technological advancements. (Read more)
May 06 2014
Helpful tips to make direct mail more effective
Direct mail can be a very useful and successful marketing tool for any organization. (Read more)
