Direct mail could help market Google Glass to consumers
Despite being in a technological age where brands are able to interact with consumers in real time, when it comes to marketing products, using the mail still has value. Direct mail software makes it very easy to develop a campaign and for those who use it, and success or failure is simple to track. Direct mail can be used in almost any situation, even to promote high-end products that have yet to be released to the market.
Wearable technology is a trend that has been gaining in popularity with consumers for quite some time. According to Forbes, the industry was projected to have a valuation of $8 billion last year and is expected to grow to as much as $20 billion in the next three years.
One of the more popular items that has been widely discussed and promoted is Google Glass. Information about glasses developed and manufactured by the Internet giant has sparked a lot of interest. According to a recent report from The Christian Science Monitor, the company had a one-day sale on them at a price tag of $1,500 in April.
As expected, the limited number of units - which are still in the beta testing phase – went very quickly during the company's initial offering.
However, a separate article from The CSM reported that the company is once again offering the product to consumers, only this time it will be for longer than a single day. This is a strong sign that Google is preparing to launch the product to the general public and a direct mail campaign would be a great marketing tool.
Through the use of address standardization software, the company could key-in on consumers with the means to purchase Google Glass while also raising awareness around its impending release. Additionally, direct mail software could help the company craft an eye-catching campaign, helping to create a strong buzz and excitement prior to its debut.