Direct mail campaign receives award
Direct mail campaigns are still a valuable marketing tool, even in the face of technological advancements. With the advent of email, many people view sending items through the postal services as a waste of time and resources. This is one of the reasons why direct mail software is still in use by many organizations that mail marketing materials to consumers.
The Walla Walla Union-Bulletin, a news outlet based in Washington state, recently reported on a direct mail campaign that was so successful, it earned the organizations instituting it an award. CMBell Company and Walla Walla University received the Silver Award as part of the 2014 ADDY Awards that rewards organizations for creative advertising.
The "Because I said so!" direct mail campaign was instituted by the marketing department at CMBell and the enrollment services division of Walla Walla University. The purpose was to target sophomores in high school and get them to begin thinking about where they would like to attend college upon graduation.
Although the report didn't list any particular statistics about the campaign, the fact that it was recognized enough to receive an award is a good example of the value of this kind of marketing, as well as direct mail software.
Illinois-based activist group uses direct mail to raise awareness
Sending information through the mail can be especially useful in the political arena. Campaigns & Elections Magazine stated that broadcast media is still the most traditional form of reaching political constituents, but it has become increasingly difficult to deliver messages to its target audience. As a result, this has increased the value of direct mail when used in politics.
Americans for Prosperity – Illinois recently launched a mail campaign targeting taxpayers and calling on them to demand that state legislators keep a tax increase temporary as opposed to making it permanent. It's clear that direct mail software is still a useful tool for many organizations and the strategy itself is sound.