Helpful tips to make direct mail more effective
With so many people and businesses using email, social media and other tools that have made communication faster and more efficient, many may wonder why direct mail marketing is still an effective strategy for advertising products and services to consumers.
Experian, citing information provided by the United States Postal Service, revealed that 98 percent of consumers go to the mailbox on a daily basis, and 77 percent sort their mail after receiving it. This is probably the best illustration of the value of direct mail marketing: Once materials are sent, there is still a very high likelihood that it will be seen, whether a consumer acts on the information received or not. Taking this data into consideration, Small Business Trends lists a number of strategies to make any direct mail campaign more successful.
One of the most helpful tips is the suggestion to make mailed marketing materials lumpy so as to entice the receiver to open it and check the contents. Another effective strategy is to send samples of the product that is being marketed so that consumers will be able to better assess its value. However, the best and most useful tip is to use creativity in your mailing materials. People love things that are eye catching and the more interesting the materials are, the more likely they are to have an impact.
Don't forget to use software
It's important to remember that before reaching the planning phase, an additional, and much needed investment should also be considered as well. Address validation software should always be used in conjunction with the launch of any mail marketing campaign. This technology ensures that your mailing materials will actually be received and seen. It's difficult to expect a return on investment with direct mail without the use of an address verification tool. There are a number of other helpful tips and tricks to make a campaign effective, but the overarching point is to take advantage of any strategy that ensures the success of a direct mail campaign.
Direct mail can be a very useful and successful marketing tool for any organization. However, without the use of creative strategies that aid in making sure the materials will be seen and an investment into direct mail software that helps with postal address verification, the campaign won't be as successful and the return will be minimal.