Latest News
May 29 2015
Predictive analytics making strides
Direct marketers may look towards predictive analytics to increase efficiency. (Read more)
March 20 2015
Direct mail: The answer for real estate agents this selling season
Spring and summer are commonly regarded as the most popular times to buy, sell or rent a new home. (Read more)
March 17 2015
Direct mail: The answer for consumers who don't use the Web
Who doesn't use the Internet, and why? Learn more about which consumers may be better reached with direct mail campaigns. (Read more)
March 09 2015
Slow delivery times hurt customer satisfaction
Customers care about timely delivery, and delayed packages could lead to dissatisfaction and fewer purchases. (Read more)
March 09 2015
The need for clean data in direct mail
To ensure direct mail campaigns are as successful as possible, you need to work with the best available data. (Read more)
February 26 2015
Combining direct mail and online marketing
Although many marketers are increasingly switching to digital modes of communication, there is still a place for direct mail in a robust advertising strategy. (Read more)
February 20 2015
Why data verification matters to every organization
Your customer or prospect address data is probably not as accurate as you might think. (Read more)
January 26 2015
Direct marketers need access to reliable data
For most marketing professionals, creating segmented lists isn't a novelty, it's commonplace. (Read more)
