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Direct mail useful in helping to educate people on climate change
Direct marketing is not only useful when it comes to promoting products and services that a company wants to sell, it can also be used to raise awareness about important social issues as well. One of the hot topics of discussion these days is on climate change. Although there is no universal consensus among scientists about the factors that contribute to climate change, nearly all agree that it is happening, according to the U.S. Environmental Protection Agency.
As research on the topic continues, many agencies – both governmental and private – are hoping to raise more awareness of this growing environmental concern. Direct mail may be a useful way to achieve this goal.
Every year, Fortune Magazine holds a forum that primarily used to get those in attendance to brainstorm ways the climate change process can be slowed. At this year's session, one of the topics of discussion was the use of marketing efforts to get more people to care about what is happening to the planet.
In addition to creation and deployment of video ads to increase public awareness, the use of direct mail software to create materials that can be mailed to consumers would be beneficial. By designing eye-catching materials that also highlight facts and data about climate change, it would be a very useful marketing tool to educate people on the seriousness of the topic.
The EPA states that climate change hasn't advanced to a critical point where it's too late to lessen the severity of it or even slow down its rapid advancement. However, it's going to take a collaborative effort on the part of many people. Direct mail can get the word out and inform people of ways in which everyone can contribute to keeping our environment sustainable for all.
