May 08 2013
Address verification essential when using QR codes on direct mail
Integrating QR codes onto mailing pieces is a great idea for driving sales, but without address verification software the targeted customers might not receive the material. (Read more)
May 07 2013
Web-to-print offers brand consistency
Web-to-print grants businesses the opportunity to develop the company's brand to support marketing campaigns, such as direct mail. (Read more)
May 06 2013
USPS venerates American history and resilience
New Forever stamps depicting the American flag throughout the four seasons can enhance any direct mail campaign that utilizes address validation software. (Read more)
May 03 2013
3-D printing may enhance direct mail campaigns
3-D printing is an emerging technology that seems to have unlimited potential, even for direct mail. (Read more)
May 02 2013
Boost direct mail profits with enhanced data analytics
Customer information is vital in driving direct mail initiatives and those small businesses that analyze client data stay ahead of the competition. (Read more)
May 01 2013
Direct mail drives multichannel marketing campaigns
Companies employing address validation software to improve direct mail hygiene might benefit from taking into account new direct mail research that provides insight into how traditional and emerging advertising tactics are melding. (Read more)
April 30 2013
Utilize address correction software to stay up to date with customers
The U.S. migration rate has increased and direct mail campaigns might not be reaching a business' target audience without change-of-address software. (Read more)
April 29 2013
New feature from Canada Post personalizes direct mail
Companies employing address validation software might find Canada Post's free customized postal indicia feature to be a great way to make direct mail campaigns pop within Canadian customers' mailboxes. (Read more)
April 29 2013
Why direct mail drives more sales than email
Many had heralded email as being easier and faster, yet despite all of email's benefits, one thing remains certain: direct mail generates more sales among consumers, especially if the company employs address validation software. (Read more)