September 30 2013
How direct mail helps consumers fall in love with brands
Building relationships with consumers has frequently been compared to fostering a budding love between two people. (Read more)
September 27 2013
Will businesses migrate from QR codes to invisible linking with Web-to-print?
Digital technology is fueling the growth of marketing in a number of innovative ways. (Read more)
September 26 2013
How Web-to-print solutions can improve office efficiency
Encouraging efficiency in the modern office environment can range from climate control to lighting systems to the equipment that employees use on a daily basis. (Read more)
September 25 2013
Canada Post aims to improve customer service with more retail postal outlets
Canada Post recently made several moves to offer customers and businesses a more convenient way to ship packages or send mail. (Read more)
September 24 2013
Why address validation is key to testing direct mail effectiveness
With direct mail, there is a prominent need to measure the effectiveness of a marketing campaign. (Read more)
September 23 2013
What BYOD may mean for Web-to-print solutions
With the growth of mobility in the modern workplace, there are more options for employees who aim to bring their own devices to work. (Read more)
September 20 2013
How nonprofit organizations utilize direct mail for fundraising
The nonprofit sector has been one of the most stable users and beneficiaries of direct mail for marketing and fundraising. (Read more)
September 20 2013
What direct mail marketers can expect from an improving economy
Direct mail marketing is a traditional method for advertising and outreach that has provided companies with sustained return on investment. (Read more)
September 19 2013
Changes to Canada Post operations signal need for mailing software
The Canadian postal service suffered second-quarter losses of $104 million, meaning companies that operate with a direct mail budget in mind should collaborate with a mailing software provider to avoid any disruption to service. (Read more)