Will businesses migrate from QR codes to invisible linking with Web-to-print?
Digital technology is fueling the growth of marketing in a number of innovative ways. Developments in the mobile device market has opened new channels to spread information and generate excitement about products, services and businesses through interactive technology.
Likewise, companies that have invested in Web-to-print solutions have benefited from greater efficiency in developing marketing materials for brand awareness. By working on a cloud-based system, employees can work directly with a printer to develop designs that can be sent wirelessly. Meanwhile, QR codes have become a household name in the marketing world and many companies have expanded their role in business situations.
According to QR Code Press, retailers and social media platforms are using button tags that can be attached to clothing to increase brand visibility. As opposed to wearing a jacket with a company logo, marketers can engage clients and customers with an item that lets them interact with the organization in person and online. Meanwhile, not everyone is a fan of QR codes, Printing.org explained, causing some businesses to expand into invisible linking.
For companies that don't find QR codes aesthetically pleasing, this technology still gives consumers the capability of using their smartphones or tablets to interact with printed materials, but they simply won't be able to see it. The printed elements are invisible to the human eye, but are picked up on a mobile device.