Latest News
December 08 2011
Election season relies on direct mail
A variety of businesses and institutions have long relied on sending out mailers to potential clients and donors to increase engagement levels and cash flow. (Read more)
December 07 2011
Strategic planning can increase value of QR codes
Creating an effective marketing campaign starts with knowing the audience being targeted and leveraging web-to-print or other technologies. (Read more)
December 06 2011
Marketing groups meet with Congressional staffers
Both the Direct Marketing Nonprofit Federation and the Direct Marketing Association recently sent representatives to Washington, D.C., where they met with congressional staffers to discuss pressing issues related to the industry. (Read more)
December 02 2011
Sensory response matters for marketers
While some marketers have been quick to look to online outlets to better highlight the products or services being offered, sending out direct mail can have a more lasting impact, according to many experts. (Read more)
December 01 2011
Printed materials can assist businesses at trade shows
Getting the right to printed materials ahead of an industry trade show is a key element for businesses hoping to find success at the events. (Read more)
November 30 2011
Agency reaches agreement with UK government
The printing industry has come under fire from some for sending out too much so-called "junk mail." (Read more)
November 23 2011
DMA responds to critics, touts effectiveness of direct mail
An international marketing trade organization recently made headlines after it sent out a message to its members ahead of the broadcast of a critical television program. (Read more)
November 22 2011
Salvation Army leverages QR codes
One well-known charity is hoping that by adopting a new form of printed material, more people will donate to its worthy cause. (Read more)
November 22 2011
Trendology report looks at direct mail sector trends
One recent study used data from the direct mail industry in the United States to forecast the future of the sector, looking at qualitative analysis and information on some of the top companies in the field. (Read more)
