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Agency reaches agreement with UK government
The printing industry has come under fire from some for sending out too much so-called "junk mail."
In an effort to combat this, the Direct Marketing Association and the U.K.'s Department for Environment, Food and Rural Affairs recently signed an agreement that seeks to reduce waste in the sector and make it more energy efficient. Included in the Voluntary Producer Responsibility deal is a requirement for the direct marketing industry to increase use of suppression files by 25 percent by 2014. The deal seeks to make the industry more energy-efficient and minimize its carbon footprint, while also taking advantage of tools such as address validation software.
The DMA also announced that it would be setting up a single place of contact for people to opt out of receiving mailings.
The organization's executive director, Chris Combemale, said that the agreement would benefit both the business community and public.
"As the representative of the direct marketing industry, the DMA has negotiated a new VPR deal with government that's mutually beneficial. The deal will not only help in delivering the government's objectives of moving towards a zero-waste society and reducing carbon emissions, but also lead to higher standards in direct marketing," he said.
