Salvation Army leverages QR codes
One well-known charity is hoping that by adopting a new form of printed material, more people will donate to its worthy cause.
The Salvation Army has long been recognized by its bells and red donation buckets during the holiday season. It recently announced that its Massachusetts branch would be launching a new system to allow smartphone users to give money to the foundation by scanning in quick response (QR) codes. Because fewer people carry cash on them these days, the leadership of the organization is hoping that the effort will make a lasting difference.
"The code is a great alternative for those who pass by our kettles but do not have any change in their pockets to give," Major Ivan K. Rock, general secretary of the Massachusetts Salvation Army, said in a statement. "We are hopeful that by making it more convenient for people to give we will be able to provide for more of our neighbors in need than ever before."
Businesses in a variety of sectors can leverage QR code technology to their advantage. Using the barcode system in conjunction with other tools, including web-to-print, could prove to be a winning formula for marketers.