Latest News
December 21 2011
Creating a more streamlined marketing strategy
As small business owners are increasingly running to-and-from, marketing can sometimes be read as an interruption by consumers, especially when owners forget to use address verification software. (Read more)
December 21 2011
How print marketing can learn from digital
Since the arrival of social networks such as Twitter, Facebook and LinkedIn, there has been a growing emphasis on how businesses can use social media in their marketing strategies. (Read more)
December 21 2011
Print trade group to hold free events in Australia
Those in the printing sector will get new guidelines on how best to run operations in Australia, according to a recent announcement from a leading industry group. (Read more)
December 20 2011
USPS troubles unlikely to affect small businesses' direct mail strategies
While talks of United States Postal Service cuts and closures have haunted media reports for the better part of the year, small business owners and users of USPS address validation software may have nothing to fear. (Read more)
December 20 2011
As economy struggles, marketers target fewer dollars
Economies have been hit hard by the downturn that has affected much of the globe. As a result of the slowdown, many consumers and businesses alike have been scaling back purchasing habits and getting more informed when it comes to money-saving offers. (Read more)
December 19 2011
Direct mail evolves with changing technology
Using direct mail in conjunction with emerging marketing strategies is one of the top ways for companies to better engage with an audience and increase the number of clients they are able to attract. (Read more)
December 14 2011
The right printed materials can make all the difference
According to industry experts, new technology has changed the printing sector, with tools such as web-to-print gaining popularity. (Read more)
December 13 2011
DMA appoints new content vice president
One of the leading marketing organizations in the world made headlines recently when it appointed a new person to lead its content generation. (Read more)
December 12 2011
Cosmetics company leverages printed materials
One of the largest cosmetics firms in the world recently made headlines after it decided to implement a direct mail component to its marketing campaign, with the goal of driving more traffic to its website. (Read more)
