Creating a more streamlined marketing strategy
As small business owners are increasingly running to-and-from meetings, handling clients and brainstorming for the future, marketing can sometimes be read as an interruption by consumers, especially when owners forget to use address verification software.
However, there's no need for marketing strategies to look so slapdash. A recent article in Entrepreneur magazine offers some salient tips for small businesses aiming to produce a smoother and more coherent marketing experience.
First thing's first, business owners need to decide on what they want their print materials to accomplish. Do they want to increase visibility, sales or their reputation among the community?
One way to keep in contact with consumers is through newsletters or catalogs, and if businesses are hoping to publish, an editorial calendar will be a necessary element of the their planning strategy.
"Take a monthly calendar view and look at how you intend to create and share content of interest to your market," the source writes. "By building a calendar view of this content, you'll know better what to write about, and know when you're in jeopardy of flooding buyers with one kind of content, or overpromoting."