Try an integrated approach with address verification
As most of the world moves into a digital age, marketers can still build a strong relationship with target audiences though direct marketing. Thanks to highly advanced address verification solutions, companies are now able to communicate directly to every consumer on mailing lists and create personalized experiences. But direct mail can be taken a step further by incorporating QR codes or URLs to landing pages to bring recipients online for more social interaction.
Direct mail is a tradition at the heart of American culture, not unlike the patriotic pride of its citizens, which can be found on a new Patriotic Forever stamped envelope set to be released in 2013. The Stamp of Approval blog announced the envelope's release, saying the picture on it is of a carved American eagle wall plaque. The eagle is in possession of two American flags and a shield, featuring the traditional red, white and blue colors of the American nation. The envelope will be available later this year.
A symbol of traditional marketing success, direct mail has had a significant impact. More importantly, direct mail marketing continues to reach consumers on a deeper level. A strong piece of direct mail involves great design, relevant promotions and persuasive copy. LifeHealthPro touts the lasting effect of mail, saying it can stand out in a digital world with teaser content and an attractive design while also employing unique tactics.
For instance, sending a handwritten message with a simple but effective call to action can do the trick. Try including informative material with a response form and envelope. While people are interacting mainly in digital realms, content is still king for communicating effectively with consumers.