The ZIP code celebrates 50 years
Since its introduction in 1963, the ZIP code system has infused itself into Americans' daily lives. By implementing a coding system, the U.S. Postal Service was able to streamline the mailing process. Companies with direct mail campaigns understand the importance of ZIP codes - they're an essential element of address validation software. The vital system turns 50 this month.
According to Time magazine, after World War II, the USPS aimed to improve mail sorting and began placing one or two digit numbers on mail materials. The approach worked well in American cities, and by the baby boom in the 1950s and early 1960s, mail volume doubled. The USPS decided to launch the Zone Improvement Plan Code, or ZIP Code, across the country to renovate the nation's sorting process. Time reported rural regions received five digit codes while urban areas got more complicated systems to deal with the larger population. On July 1, 1963, the USPS introduced the new codes.
Many Americans were concerned that the automated system would turn them into numbers. To get the nation on board with the measure, the USPS adopted an ad campaign that gave the ZIP code a face, according to the Smithsonian Magazine. Mr. Zip, a cartoon character, began to appear in public service announcements and USPS marketing materials during the ZIP code's first year in time for Christmas.
Today, the ZIP code is an important part of the American postal system. It allows mail to travel across the country faster and more accurately than the previously used system and designates Americans by where they live in the nation. Address verification software uses ZIP codes to help companies ensure their direct mailing pieces reach the right customer.