Small-business direct mail marketing on a budget
Direct mail marketing is one of the most crucial functions to small-business success, that's a fact of the business world. And it's also a fact that with no solid marketing strategy, there are no customers - and no customers means no business.
Yet another reality of small business is that owners usually operate on a smaller budget that puts a cap on what they can do. Considering their limited resources, remembering these small-business tips for getting the most out of direct mail is a pathway to marketing success. Investing in address verification software couldn't hurt either: It saves money by cutting down on wasted mailers.
Have a plan: Know who to target, have acquisition goals and draft a budget to govern resource use.
Test mail: When businesses don't have much of a budget, they need a lot of information. Information like response patterns that can refine and optimize a campaign will work wonders.
Call to action: Words are money, and the more words it takes for marketers to make an impact, the more it will cost a business. A clear, incentivizing and energetic call to action cannot be absent.
Delivery schedule: Creating a schedule to deliver content on a regular basis and create a consumer cycle is an optimal marketing function to consider.