Serve customers' needs better with address verification software
Marketers looking to improve customer experiences should look no further than direct mail campaigns. Stellar mail campaigns connect with consumers on a deep level, letting recipients know that their business is valued and the company is ready and willing to serve their needs. There are many marketing outlets for businesses to interact with consumers on, but direct mail is more personal and meaningful. When marketers utilize address verification, it allows them to ensure successful delivery of their mail pieces and the continuation of a prosperous relationship.
The U.S. Postal Service is showing its dedication to serving others by featuring its 46-cent First-Class Patriotic Star stamps. The stamp was released last week and is a symbol of American patriotism and this country's history.
"With a history dating back to the original United States flag, the five-pointed star is literally part of the fabric of our nation," said Nagisa Manabe, chief marketing and sales officer and executive vice president for the USPS. "It's often said the postal service also is part of the American fabric, for keeping our nation connected. It's therefore fitting that we honor our joint heritage with the Patriotic Star First-Class stamp."
In a manner similar to how this stamp represents the continuation of the nation, direct mail is a symbol of the continuing relationship between marketers and their consumer base. Inc. magazine says that companies can improve customer experiences by offering more communication, better service and emphasizing personal interaction. Mail is a very direct way to converse with customers and triggers the power of human touch by placing the brand message right into people's hands. Enhancing interaction and being more aware of what customers want from the brand will allow companies to improve their support programs. If marketers employ address verification software, they can make sure their message gets through to its intended recipient.