QR codes help businesses learn about consumers
One of the most important aspects of a direct marketing campaign is to build relationships with customer bases, which can be achieved with the help of a mobile barcode scanning platform.
The use of barcodes in direct mail is designed to help marketers glean information about a certain demographic, which can help them design their web-to-print marketing materials, and target delivery of personalized mail pieces to specific households. At the same time that a company gets valuable information when a customer scans a barcode, they also represent good value for consumers.
“Microsoft Tags and QR codes present an enticing value proposition, allowing consumers to delve deeper into advertised products and services, receive compelling discounts and offers, access news and information, and download relevant reference or instructional materials,” said Amy Bamberger, technology and integration specialist for a mailing services company.
The U.S. Postal Service recently announced a 2 percent discount on mailings using barcodes through the 2012 Mobile Barcode Commerce and Personalization Promotion.
QR codes can also be used as part of a search engine optimization strategy for companies looking to improve their marketing reach. Cameron Park Computer Services President Mark Anthony Germanos said QR codes can help link back to websites to increase traffic for businesses.