Product samples put power in the hands of the marketer
One of the most common issues marketers run into is the hesitant consumer. It's one thing to get the consumer to see direct mail, but it's a whole different game when trying to get recipients to act on the marketing. But one tactic that can keep the marketer in control of the situation is by including product samples in outgoing mail pieces.
It also gets consumers to act, according to Deliver Magazine, a U.S. Postal Service study found 61 percent of consumers said a product sample is the most effective way for them to try out a brand.
The USPS also recognizes the potential for product samples to boost direct mail. As part of the scheduled 2013 promotions that the agency plans to run, one will be focused completely on product specials. The special, which will run from August 1 to September 30, will provide a postage discount for mailers who send product samples.
Businesses that enhance their direct mail with product samples and plan to act on the USPS's promotions should use address verification software to ensure the time put into a product sample mailer isn't wasted due to an incorrect address listings.