Money-saving methods for direct mail
With the increasing cost of postage, businesses need to find ways to save money on their direct mail offerings. Business 2 Community came up with a few solutions businesses can consider to get the most out of their direct mail investments.
Compiling sizable mailing lists is one way businesses can spend less money per direct mail piece. According to the site, businesses can get better prices when they send more mail. Of course, these savings could be offset if many of these pieces go to an unintended recipient. By using address validation software, direct mailers can ensure they are sending their promotional material to the correct addresses.
Not using first class mail is another way businesses can save money on their direct mail initiatives. Businesses can use standard mailing options and still see a return on their investment. Registering for a bulk mailing permit with a local post office can help businesses save a few cents per mailing.
Using smaller envelopes could also allow businesses to spend less on postage, by using letter rates as opposed to flat rates, according to Thomas Faulkner of Global Marketing Media. Smaller envelopes typically cost much less than larger ones.