Marketers can capitalize during Cinco de Mayo, other holidays
Cinco de Mayo gives marketers a chance to showcase their creativity in their direct mail and other marketing campaigns. To help marketers with their ideas, Charles Gaudet, founder of PredictableProfits.com, shared some pointers.
A unique marketing campaign will inspire a more loyal customer base, as consumers respond well to clever advertisements and promotions that relate to their interests and behaviors. A few pieces of advice for Cinco de Mayo marketing from Gaudet included throwing a customer appreciation party and using the number 5 as part of deals and money-saving opportunities.
"Holidays like Cinco de Mayo present great opportunities for marketers, because it gives us a chance to say something unique, while seamlessly integrating into an existing amount of hype," Gaudet said. "Entrepreneurs should be thinking about one-time promotions that fit with the Cinco de Mayo theme. This is a chance to have more than your average sale."
While Cinco de Mayo gives marketers an opportunity to reach out to potential customers, they should also look at other chances to send out direct mail pieces that can draw in a local customer base. No matter what time of year it is, web-to-print solutions enable businesses to design and mail creative, personalized materials, and mailing software can ensure these pieces reach their intended recipients.