Direct mail works around the delete without reading phenomenon
Many companies believe email marketing and other forms of technology have taken over from direct mail, but a recent article for Business Insider said the medium to use depends on the marketer's message.
While people may not be active consumers of a product, a flyer or a postcard has a much better chance of getting attention from a potential buyer when it lands in the mailbox as opposed to their inbox. The website said people are used to deleting junk mail without even looking at the message enclosed in the email.
A strong direct mail marketing solution complete with web-to-print software can create especially eye-catching and personalized pieces, which may give businesses the best opportunity to get their message across to consumers, considering the argument made by Business Insider.
While direct mail and email marketing are great ways to reach out to potential customers, Brian Cavoli, the director of marketing for BzzAgent, spells out a couple of considerations for those looking for more results on their social media marketing strategies. The same considerations could just as easily apply to direct mailers.
Some of the strategies shared by Cavoli include targeting an audience, emphasizing the right messages and personalizing the experience.