Direct mail marketers still trust USPS
Companies that employ address validation software to reach their customers often utilize the U.S. Postal Service to deliver materials. Despite the recent downturn in the USPS's revenue and their headline-making cutbacks, the postal service continues to be trusted by marketers to ensure the safe and secure delivery of direct mail materials.
The "Most Trusted Companies for Privacy Study" by the Ponemon Institute named the USPS No.4 on their list. The reason the USPS is still ranked so high is due to their continued trust among American consumers and businesses with their mail carriers. The USPS reports that despite the service's vast network of employees, mail carriers are still part of the local community and many customers and companies have a personal relationship with their mail carrier, often knowing them by name.
Krista Finazzo, consumer advocate for the USPS, said the national postal service receives and delivers countless mailing pieces every day but consumers and businesses still trust the USPS to protect their privacy
"Each day we process nearly 40 percent of the world's mail to more addresses in a larger geographical region than any other postal service in the world," Finazzo said. "Customers expect us to protect the privacy of their personal information. We do not take this responsibility lightly."