Create a fresh direct mail campaign this spring
The upcoming spring months are revitalizing and an exciting time, and direct mail strategies should reflect that. Address verification can allow marketers to clean their system effectively and start fresh with a more successful mailing campaign. Mail is an affordable and personal way to get in touch with customers or potential clients and can bring relationships to the next level. New business leads could offer exciting opportunities and help the business get off the ground. To take advantage of the seasonal festivity, try a new direct marketing approach that will expand the consumer base and enhance brand image.
The U.S. Postal Service is showing it's support for spring with a new stamp that features the cherry blossoms of the Tidal Basin in Washington, D.C. The beloved trees represent the friendship between the United States and Japan, according to the Stamp of Approval blog. The picturesque scenery spans two stamps and depicts an almost panorama-like view of the Tidal Basin. The Cherry Blossom Centennial Forever Stamp is available from March 20 to April 14.
In the same way that the USPS is embracing spring, companies should use this time to revamp their direct mail campaigns for higher return on investment. Business 2 Community points out that mail relies on the human touch. Consumers find receiving mail convenient because the content lands directly into their hands without any effort on their part - hence the attractive nature of the medium. But it's also deemed sensible, mostly because it can alert people's sense of touch, sight and, on occasion, smell. More personal interaction elicits a deeper connection and brands can take the opportunity to relay an important message or promotional offer to intended recipients. Take campaigns a step farther this spring with a more meaningful piece of mail for target audiences.