Canada Post asks residents to accept marketing materials
Utilizing bulk mailing software to send direct mail campaigns to Canadian customers helps companies cut costs and reach consumers. But according to CBC News, many Canadian residents have put up signs on their mailboxes asking Canada Post not to deliver flyers and coupons to their addresses. Due to this, the mailing service started a campaign to urge Canadians to remove the signs.
CBC News reports Canada Post recently instituted an initiative to remind residents about the benefits of accepting flyers, catalogues and product samples through the service. Canada Post sent letters to approximately 900,000 addresses across the country, asking citizens to remove their "no flyer" signs from their mailboxes, according to CBC News.
Anick Losier, spokesperson for Canada Post, told the news outlet that the letter was sent to Canadians to remind them that direct mail campaigns help them save money and stay in touch with the local community.
"While unaddressed mail does have a bad name, we understand that there is a relevance to it," Losier said. "And we want to make sure that we offer it as efficiently as possible."
Residents said the reason they opt out of receiving the marketing materials is due to the large amount they receive, often without their permission.