Build customer trust with web-to-print solutions
As companies start to develop a more intricate and compelling direct mail campaign, consumers will take notice. Advancing mail content and design is only possible with quality web-to-print solutions that will take pieces from average to outstanding. While a campaign's design aspects are being hammered out, marketers should look to build a strong message. This starts with a powerful design, but its also entails relevant material and an engaging call to action that will lead recipients straight to the products or services best fit for them.
The U.S. Postal Service is taking customer service to the next level by teaming up with other government agencies and advocacy organizations to offer increased consumer protection and security against fraud. The U.S. Postal Inspection Service and AARP are some of the team members, and together they want to educate consumers on how to protect themselves, their resources and avoid identity or credit card theft, among other security threats.
"The USPS is proud to work with a broad coalition of groups to share tips and information to protect consumers against fraud," said Krista Finazzo, consumer advocate for the USPS. "As the most trusted government agency and fourth-most trusted company in the nation, we understand the importance of protecting privacy and steering clear from fraud and scams."
The latest effort is yet another initiative of the USPS to offer quality service and support for valued customers. In a similar manner, the web-to-print industry looks to offer the best customer interaction as well be educating customers on best practices for increase direct mail response. As digital printing brands plan to stand out among competition, they focus on providing quality services and making sure that programs are as functional and innovative as possible. With W2P becoming an important part of the direct marketing process, Printing Impressions says companies should also be aware of how these solutions strive to make a brand image individually unique and relevant for direct mail recipients.