Better holiday direct mail response rates with address verification
The holidays aren't just a nervous time for families getting antsy about visiting in-laws. Direct mail marketers are often on the edge of their seat, counting down the seconds since a holiday mailer went out and a response came through. But there are ways to alleviate the anxiety and boost holiday response rates.
First, marketers need a rock-solid offer that dazzles recipients. Holiday consumers are always on the lookout for the best deal that makes the best gift. Offering a discount on cross-selling items like grill tongs and a "Kiss the chef" apron for Dad is a great way for marketers to attract deal-hunters.
Using address verification software is also a big advantage for direct mail marketers. Holiday mail volumes are always highest in the winter season, and marketers can't risk a dent in the return on investment by wasting mailers on bad deliveries.
Facilitating an easy avenue of response for the customer will also do a big part in increasing response rates, which is two-fold. Giving recipients a set-in-stone date to reply by in order to cash in on an offer will spur them into action. Enclosing a reply envelope will also make the reply process much easier on their end.