Avoiding Web-to-print digital printing design issues
When companies invest in Web-to-print solutions, it's important they establish a firm understanding of terminology involved in the process. Moreover, companies should pay attention to and avoid pitfalls that could negatively influence design quality. Offset printing works in both Pantone Color Matching system and CMYK, which is the abbreviation of the colors cyan, magenta, yellow and black. However, digital printing is better suited to the classic trio of red, green and blue, or RGB, according to Printing.org.
The source explained when designs are converted to CMYK from RGB, the colors don't always align perfectly, resulting in the loss of certain ones. This limits the way a company can alter their images and stifles creativity in marketing design options. To avoid this, when a marketing team is working on designs, they should pay close attention to the levels of CMYK to ensure they aren't painting themselves into a corner.
Similarly, the amount of solid colors can affect the quality of marketing materials. Because toner does not work in the same way ink does, digital printing can result in materials that lack uniform color distribution, the printing website explained. Breaking up large portions of solid color can help businesses create more aesthetically pleasing designs.