May 20 2013
Create an effective CTA for direct mail campaigns
One of the best ways to increase sales through advertising campaigns is through cultivating a strong call to action (CTA) on all mailing pieces. (Read more)
May 17 2013
USPS celebrates American music trailblazers
The USPS launched a new stamp collection, the Music Icons series, with Lydia Mendoza as the first in the series. (Read more)
May 16 2013
Number of U.S. printers drop, many integrate marketing solutions for success
The printing industry is beginning to change, as more establishments acquire digital strategies to increase profits and provide new services to direct mail partners. (Read more)
May 16 2013
Why human proofing is important for web-to-print
Web-to-print offers direct mail marketers to quickly print and ship materials to customers. However, manually proofing pieces is essential to keep campaigns free of errors. (Read more)
May 15 2013
New Address Accuracy and Postal Software for Canada
We're pleased to announce two new addressing and mailing software products for the Canadian market. (Read more)
May 14 2013
Price for stamps may increase
As the USPS looks to reduce its losses, address validation software will continue to be important to direct mail budgets. (Read more)
May 13 2013
USPS spotlights $1.9 billion in losses
The USPS continues to see net losses totaling in the billions. Utilizing address standardization software will continue to be financially vital for small businesses. (Read more)
May 10 2013
USPS offers summer product sampling promotion
Sending samples can be rewarding for those businesses utilizing standardization software, because without it marketing materials might not make it to the correct customer. (Read more)
May 09 2013
Canada Post losing ground, service reaches out for input
Drops in mail volume for Canada Post are set to continue hurting the service well into 2020, according to a new report. (Read more)