August 05 2013
Why pre-testing, address verification benefit direct mail marketers
In the direct mail industry, the benefits of pre-testing and address verification are especially important considering the costs of an ineffective or poorly developed marketing campaign. (Read more)
July 30 2013
USPS warns of address verification scams
When people move, an essential step of the process is conducting an address verification with the United States Postal Service. (Read more)
July 25 2013
Direct mail fundraising benefits nonprofit organizations
Direct mail can help nonprofits deliver their message. (Read more)
July 25 2013
Canada Post celebrates rock history with new stamps
Highlighting the country's longstanding history of musicianship, Canada Post recently released a series of stamps that showcase Canadian rock 'n' roll bands that continue to entertain crowds today. (Read more)
July 24 2013
Expanding brand exposure with Picture Permit
Direct mail marketing shows few signs of slowing down, and the U.S. Postal Service is providing businesses with an opportunity for broader brand exposure through their mailings. (Read more)
July 22 2013
USPS begins international returns test program
By offering products globally, companies can expose their goods to a larger market, but this opportunity also creates obstacles, most notably in the accuracy of shipments to foreign addresses. (Read more)
July 22 2013
Mobile devices driving demand for postal software
Postal software is keeping up with technological innovations and surpassing expectations. (Read more)
July 21 2013
Considerations for offset or digital for web-to-print solutions
Web-to-print software opens up a world of possibilities for companies aimed at streamlining production and limiting the manpower necessary to complete essential tasks (Read more)
July 20 2013
USPS working with Congress for future sustainability
The U.S. Congress is reviewing postal reforms that have been heavily scrutinized by Post Master General Patrick Donahoe. (Read more)