August 18 2013
How direct mail can help suffering CPG brands
Businesses looking to regain their foothold in the market and improve visibility of their brand for the buying public should rethink the importance of direct mail as a tool to reward their most loyal customers. (Read more)
August 15 2013
Direct mail integral to customer retention
Companies should reconsider how much they are spending to attract new customers, use all available metrics to understand what their existing customers prefer and personalize mailers in a way that allows consumers to remember what the company has already provided them. (Read more)
August 15 2013
Illegal addresses hinder Canada Post deliveries
Recent revisions to delivery routes for addresses categorized as illegal by Canadian officials emphasize the need for address validation software. (Read more)
August 13 2013
Improved response rates build return on investment
Effective direct mail campaigns first require address verification, but should also employ sound marketing tactics that will help increase return on investment. (Read more)
August 09 2013
Canada Post approves Komagata Maru stamp
Canada Post has agreed to create a stamp in remembrance of the injustice Sikh and Punjabi migrants experienced during their attempt to reach Canada in 1914. (Read more)
August 08 2013
Postal Reform Act proposals highlight need for address verification
The most recent considerations to the Postal Reform Act emphasize the need for address verification for businesses utilizing USPS services. (Read more)
August 06 2013
How direct mail marketers should take advantage of back-to-school season
Address validation is crucial for any direct mail project to make sure recipients get the appropriate mailers, but what back-to-school marketing demonstrates is the importance of targeting the specific needs of unique audiences. (Read more)
August 05 2013
How to handle direct mail postcards
Creating a postcard as part of a marketing campaign necessitates maintaining a balance between using white space and overloading the medium, as well as integrating clever and concise content that highlights the offer. (Read more)
August 05 2013
How the credit industry improved direct mail response rates
In addition to address verification, companies planning to implement a large scale mailing campaign should include incentives for recipients to respond to the pieces. (Read more)