November 21 2013
Customers shift focus to shipping costs
In 2013, shoppers in the United States spent approximately $240 billion in online purchases, according to Invesp, a website conversion company. (Read more)
November 20 2013
Direct mail: Capitalizing on the unique medium
There are advantages to any mail medium. Some are quick, some are cheap, but with direct mail, the most unique benefit is its tangibility. (Read more)
November 19 2013
Frequency is paramount in effective mailing campaigns
There is little consensus in contemporary advertising. Questions abound pertaining to which mediums to include in campaigns, what the promotional message should be and - perhaps the topic most squabbled about - how often should a company reach out to existing and prospective customers. (Read more)
November 18 2013
USPS invests in part-time employees
Postmaster General Patrick Donahoe has announced the United States Postal Service is currently expecting to shed a significant portion of its workforce without layoffs by 2017. (Read more)
November 18 2013
Direct mail beneficial to advertisers
An effective advertising campaign will erect strategies around a variety of interwoven communication channels. (Read more)
November 15 2013
USPS teams with major online marketplace
Amazon recently announced the forging of a partnership with the United States Postal Service to extend package delivery to Sundays. (Read more)
November 14 2013
Postal Reform Act hits a snag
The Senate Postal Reform Act - or PRA - recently hit yet another snag when discussion of the bill was postponed during a Homeland Security & Governmental Affairs Committee meeting. (Read more)
November 14 2013
How to successfully implement web-to-print
As marketing continues to evolve into a more targeted practice, large, generic print orders have become somewhat of a thing of the past. (Read more)
November 11 2013
Canada Post establishes partnerships to improve experience
In a continuing effort to broaden their services, Canada Post has announced two new partnerships aimed at diversifying the agency's digital presence and providing a better overall customer experience. (Read more)