August 06 2013
How direct mail marketers should take advantage of back-to-school season
Address validation is crucial for any direct mail project to make sure recipients get the appropriate mailers, but what back-to-school marketing demonstrates is the importance of targeting the specific needs of unique audiences. (Read more)
August 05 2013
How to handle direct mail postcards
Creating a postcard as part of a marketing campaign necessitates maintaining a balance between using white space and overloading the medium, as well as integrating clever and concise content that highlights the offer. (Read more)
August 05 2013
How the credit industry improved direct mail response rates
In addition to address verification, companies planning to implement a large scale mailing campaign should include incentives for recipients to respond to the pieces. (Read more)
August 05 2013
Why pre-testing, address verification benefit direct mail marketers
In the direct mail industry, the benefits of pre-testing and address verification are especially important considering the costs of an ineffective or poorly developed marketing campaign. (Read more)
July 30 2013
USPS warns of address verification scams
When people move, an essential step of the process is conducting an address verification with the United States Postal Service. (Read more)
July 25 2013
Direct mail fundraising benefits nonprofit organizations
Direct mail can help nonprofits deliver their message. (Read more)
July 25 2013
Canada Post celebrates rock history with new stamps
Highlighting the country's longstanding history of musicianship, Canada Post recently released a series of stamps that showcase Canadian rock 'n' roll bands that continue to entertain crowds today. (Read more)
July 24 2013
Expanding brand exposure with Picture Permit
Direct mail marketing shows few signs of slowing down, and the U.S. Postal Service is providing businesses with an opportunity for broader brand exposure through their mailings. (Read more)
July 22 2013
USPS begins international returns test program
By offering products globally, companies can expose their goods to a larger market, but this opportunity also creates obstacles, most notably in the accuracy of shipments to foreign addresses. (Read more)