August 21 2013
What direct mail can do for lead generation
In addition to utilizing mailing software, bulk mailings depend on both inbound and outbound lead generation to exercise the most influential methods to create a larger list of contacts and potential clients. (Read more)
August 20 2013
Digital printing demonstrates multiple applications
Web-to-print solutions have opened up a multitude of possibilities for businesses in various industries, but innovations continue to expand their applications. (Read more)
August 19 2013
USPS investing in priority mail
Businesses that depend on direct mail and mailing software for their daily operations will likely see a benefit from the changes the USPS is making to its priority mail delivery capabilities. (Read more)
August 18 2013
How direct mail can help suffering CPG brands
Businesses looking to regain their foothold in the market and improve visibility of their brand for the buying public should rethink the importance of direct mail as a tool to reward their most loyal customers. (Read more)
August 15 2013
Direct mail integral to customer retention
Companies should reconsider how much they are spending to attract new customers, use all available metrics to understand what their existing customers prefer and personalize mailers in a way that allows consumers to remember what the company has already provided them. (Read more)
August 15 2013
Illegal addresses hinder Canada Post deliveries
Recent revisions to delivery routes for addresses categorized as illegal by Canadian officials emphasize the need for address validation software. (Read more)
August 13 2013
Improved response rates build return on investment
Effective direct mail campaigns first require address verification, but should also employ sound marketing tactics that will help increase return on investment. (Read more)
August 09 2013
Canada Post approves Komagata Maru stamp
Canada Post has agreed to create a stamp in remembrance of the injustice Sikh and Punjabi migrants experienced during their attempt to reach Canada in 1914. (Read more)
August 08 2013
Postal Reform Act proposals highlight need for address verification
The most recent considerations to the Postal Reform Act emphasize the need for address verification for businesses utilizing USPS services. (Read more)