September 20 2013
What direct mail marketers can expect from an improving economy
Direct mail marketing is a traditional method for advertising and outreach that has provided companies with sustained return on investment. (Read more)
September 19 2013
Changes to Canada Post operations signal need for mailing software
The Canadian postal service suffered second-quarter losses of $104 million, meaning companies that operate with a direct mail budget in mind should collaborate with a mailing software provider to avoid any disruption to service. (Read more)
September 18 2013
'Delivered Tonight' program aims to speed up e-commerce
Businesses and consumers in Canada may soon be able to benefit from Canada Post's most recent initiative aimed at increasing the pace at which customers in the country receive merchandise they order through e-commerce channels. (Read more)
September 16 2013
How Web-to-print and direct mail marketing improve revenue, loyalty
Many players in the direct marketing industry have embraced the fact that digital media is an essential part of their business strategy. (Read more)
September 13 2013
Why print ads and social media are perfect for millennials
The latest research should provide good news for direct-mail marketers and businesses that communicate across channels to attract consumers. (Read more)
September 13 2013
Why QR code designers need to ensure the quality of their designs
Quick response codes have nearly saturated the marketing and advertising landscape. (Read more)
September 13 2013
Multichannel marketing can help businesses prepare for the holiday season
While Labor Day traditionally signals the end of summer and the approaching crispness of fall, it also appears to be the time of the year when retailers begin stocking up for the holiday season. (Read more)
September 13 2013
Why traditional marketing works for back-to-school shopping
Despite increasing effort put forth by marketers to attract consumers through digital channels for back-to-school shopping, direct mail has proven the most effective means of contacting parents. (Read more)
September 09 2013
Canada Post looks to e-commerce for improved profits
The Globe and Mail reported Canada Post is shifting its focus on individuals who shop primarily online. (Read more)