November 08 2013
USPS announces possible 2014 promotions
In a concerted effort by the United States Postal Service to continue to push direct mail as the most prominent medium for advertisers and large-volume postal users, the agency recently published their proposed promotions for 2014. (Read more)
November 07 2013
Web-to-print can help calculate profitability
The demands of accurately calculating how profitable a company is on various micro scales, like profitability by job, have become exceedingly complex. In a contemporary printing office, with potentially hundreds of individual jobs coming in daily, manually calculating profits could be near impossible. (Read more)
November 05 2013
New research adds insight to the 'buyer's process'
While several business purchases may seem like quick, sporadic moments of financial liberation, new research from prominent marketing consultant Mathew Sweezey suggests a single purchase is more often the result of a three-stage cycle he defines as the "buyer's journey." (Read more)
November 05 2013
Direct mail remains relevant for all ages
Despite the inclusion of digital media into the marketing world, direct mail remains a vital part of many effective marketing campaigns. (Read more)
November 04 2013
2013 is set to be a busy year for holiday shoppers
As the holidays continue their steady approach, shoppers are preparing themselves for what is expected to be a very busy season. (Read more)
November 04 2013
Push through the clutter of digital communications with direct mail
On any given day, the average person may see as many as 3,000 messages, according to the Printing Industries Alliance. (Read more)
November 01 2013
Advertisers missing the mark
Modern marketers often disagree about what advertising medium is the most effective in terms of customer returns. In doing this, however, companies are failing to address other important components of marketing strategy, namely: consistency, frequency and variety. (Read more)
October 31 2013
USPS reports discovers millions in potential savings
Each year the United States Postal Service spends approximately $805 million to keep up with the 24,000 leases it holds each year. (Read more)
October 31 2013
New USPS CIO focused on technology and customers
The U.S. Postal Service recently announced 39-year veteran James Cochrane will take over permanently as the agency's new CIO, succeeding Ellis Burgoyne, who has retired. (Read more)