March 31 2014
Canada Post will implement new community mailboxes
Canada Post recently announced plans for a new community mailbox design that would better meet the changing needs of consumers. (Read more)
March 25 2014
Direct mail myths debunked
Even though all the growth in marketing and advertising seems to be in digital channels, direct mail is still relevant and can command a lot of attention. (Read more)
March 24 2014
How to integrate direct mail with online marketing
You can see better results from direct mail campaigns when you connect letters and postcards to your website and other elements of your online presence. (Read more)
March 21 2014
Paying attention to direct mail variables can improve campaigns
Direct mail is a complex medium, but it can serve a number of functions for organizations of all sizes. (Read more)
March 19 2014
Canada Post's new pricing structure to take effect March 31
Canada Post's new tiered pricing structure for domestic and international letters will go into effect on March 31, 2014. (Read more)
March 17 2014
Address correction guarantees more effective direct mail
Direct mail is highly versatile and has retained much of its effectiveness as new marketing channels have emerged. (Read more)
March 14 2014
Direct mail highly effective for nonprofits
Nonprofit organizations rely on fundraising efforts to support causes in their communities and around the world. (Read more)
March 11 2014
Direct mail can be more relevant than Internet ads
Although many marketing experts have been saying for years that direct mail is on its way out, this couldn't be further from the truth. (Read more)
March 10 2014
Address corrections allows companies to continue to win at direct mail
While direct mail is still a profitable means of attracting new customers, it's never been more important to execute campaigns properly. (Read more)