July 30 2012
Plan holiday marketing campaigns before fall
A recent study published in Direct Marketing News found businesses that market holiday shopping near Black Friday - the day after Thanksgiving - have missed the boat. (Read more)
July 23 2012
Marketing expert advises direct mail testing, research
Lois Geller, author and president of Lois Geller Marketing Group, is often asked to share the secret of successful direct marketing campaigns. (Read more)
July 19 2012
Direct mail personalization that works in a recovering economy
Businesses may have the best luck using direct mail personalized to the recipient, according to PR Web. (Read more)
July 18 2012
Create a successful direct marketing strategy from scratch
A business that realizes the benefits of direct mail campaigns may have a grasp on how a campaign generally works and how much it may cost, but it may not realize how - or when - to begin. (Read more)
July 16 2012
Consider combining direct mail efforts and telemarketing for better results
One month after the DMA announced that more people respond to direct mail than digital marketing, an article in Business 2 Community encourages direct mailers to pair their efforts with another form of direct marketing. (Read more)
July 13 2012
Stamps honor choreography greats on National Dance Day
The line of Innovative Choreographers Forever stamps featuring four dance choreography icons - Isadora Duncan, José Limón, Katherine Dunham and Bob Fosse - will be announced live on TV during the July 18 episode of Fox's So You Think You Can Dance. (Read more)
July 10 2012
Quality web-to-print materials benefit alternative marketing campaigns
Guerrilla marketing, often considered one of the most budget-friendly ways to attract business, is based on the simple notion that alternative forms and placement of advertising can get people’s attention. (Read more)
July 09 2012
Direct mail strategies for Millennials
Deliver Magazine recently interviewed Buzz Marketing Group CEO Tina Wells about the best way to market for Millennials - those born between 1985 and 2004 and representing a $43 billion market. (Read more)
July 05 2012
Combine direct mail with low-cost marketing plans
Entrepreneur recently ran an article identifying some top low-cost business marketing ideas. (Read more)