March 04 2013
Stand out from competition with web-to-print strategy
Web-to-print solutions are giving businesses an advantage over competition. (Read more)
August 31 2012
3 ways to market with printed materials
With recent statistics championing the success of direct mail, businesses may be left wondering how they can achieve a similar outcome using web-to-print solutions and materials. (Read more)
August 22 2012
USPS estimated 'The Simpsons' stamps would dominate, unprepared for flop
The U.S. Postal service predicted Forever stamps adorned with popular characters from "The Simpsons" would be a sure hit with fans of the 20-year-old TV show. (Read more)
August 21 2012
Direct mail spending increases, USPS offers tips
A recent U.S. Postal Service press release reported that direct mail spending increased 2.9 percent from 2010 to $21 billion in 2011, according to the Magna Advertising Group. (Read more)
August 17 2012
How to send attractive direct mail within USPS guidelines
With all of the paper material options available for direct mail, it may be tempting for some businesses to send the most expensive, glossy paper their direct mail budgets can buy. (Read more)
August 15 2012
Two-way ecoEnvelopes save paper, resources
It may seem like a terrible idea to send direct mail using an envelope that requires printed directions just to open and use it, especially when it can be enough of a challenge to get people to read the mailer. (Read more)
August 14 2012
USPS gives political hopefuls, businesses direct mail tips
With recent news reports revealing budget breakdowns of how much political candidates spend on direct marketing campaigns, the U.S. Postal service has released its top tips for effective direct mail campaigns. (Read more)
August 10 2012
USPS reports major quarterly losses, remains hopeful
The U.S. Postal Service recently reported a $5.2 billion quarterly loss and announced it will likely exhaust its credit line in coming months. (Read more)
August 07 2012
Proven tips to keep direct mail campaigns interesting
Ask digital marketers about the effectiveness of direct mail and marketing campaigns, and they may not be believers. (Read more)