August 22 2011
Technology to trace path of eyes
The U.K.'s Royal Mail recently made headlines after it introduced a brand new system to better track how people respond to printed materials. (Read more)
August 17 2011
Study reveals importance of packaging strategies
A new study by an industry group revealed consumer preferences when it comes to how they want packaging to look. (Read more)
August 10 2011
Combining technology with traditional direct mail is important
Marketing strategies these days can vary considerably depending on what type of medium businesses decide to use. (Read more)
July 28 2011
Printed materials mean more business
While some experts have dismissed the role of web to print materials and other direct mail advertising campaigns business owners can still see major benefits with the channel. (Read more)
July 13 2011
Event brings together direct mail marketing professionals
Last month, an annual event in New York City brought together direct marketing professionals to share ideas and attend educational seminars. (Read more)
July 07 2011
How QR codes can benefit local retailers
As the world continues its transition to a mainly digital environment, it's been difficult for print and traditional media formats to carve out their own niche. (Read more)
July 01 2011
The role of graphic design in print mailings
While mail is often an effective way to reach consumers directly, as it can be targeted and delivered according to customers' personal wishes, there are a number of less obvious factors that go into making a great direct mail piece. (Read more)
June 29 2011
The importance of writing quality in direct mail marketing
In creating marketing content for a direct mail campaign, businesses need to ensure their materials are engaging and visually appealing enough to attract consumers' attention and encourage them to act. (Read more)
June 28 2011
QR codes can liven up direct mail
As web-to-print services continue to diversify their range of products and materials for marketing purposes, many businesses are beginning to turn to QR codes as an additional means of engaging direct mail targets and prospects. (Read more)