January 06 2014
How direct mail can help generate new leads
If the point of marketing is to drive sales, and the goal of individual advertising techniques is to generate leads, then why isn't every company including direct mail in its overall strategy? (Read more)
January 03 2014
Canada Post rolls out a five-point plan to ensure sustainability and efficiency
Earlier this month, Canada Post announced a series of five initiatives that the agency will implement over the next six years to help improve sustainability. (Read more)
December 27 2013
Why charitable organizations should be investing in direct mail
The term "direct mail" is generally synonymous with business marketers leading promotions for their various products and services. (Read more)
December 20 2013
USPS logs its busiest day of the year
This past week has been one of the busiest the United States Postal Service has had since its inception. (Read more)
December 16 2013
2014 tech trends that bode well for direct mail marketers
In 1997, the United States Census Bureau confirms, only 18 percent of households had access to the Internet, and at the time "logging on" meant sitting at home in front of a desktop with a now unfathomably slow dial-up connection. (Read more)
December 13 2013
Shoppers under 30 want social responsibility
It is not unusual for advertisers to develop new marketing strategies, but more often than not, their aim is to highlight the promotions and deals their respective organization is currently offering. (Read more)
December 12 2013
How to stay ahead with direct mail
The evolution of marketing over the last few decades has sent the once simple industry into the throes of complicated multichannel strategies. (Read more)
December 10 2013
Canada Post releases shipping suggestion dates
Last holiday season, Canada Post was nearly overwhelmed with the mass amounts of mailings it had to deal with. (Read more)
December 09 2013
Catalogs: The king of direct mail
It's 2013 and catalogs, the preferred advertising medium of the 19th century, continues to prove a profitable endeavor. (Read more)