September 07 2012
Three areas to focus on in direct mail
To maximize the impact of a direct mail piece, here are three areas of direct mail creation that need extra attention. (Read more)
September 06 2012
Pairing direct mail with other marketing channels
Direct marketing is evolving, and marketers need to find ways to evolve alongside it. (Read more)
September 05 2012
New stamp honors war veterans
The U.S. Postal Service has issued a new stamp featuring the Purple Heart medal to celebrate American veterans of war. (Read more)
September 04 2012
Upcoming election has impact on direct mail
Drect mail still remains one of the most effective means of communication in an election season. (Read more)
August 31 2012
Boosting direct mail impact with testimonials
Sometimes coupons and discounts just aren’t enough to sway consumers to purchase. (Read more)
August 31 2012
What to avoid when sending direct mail
Direct mail is tried and true marketing channel. (Read more)
August 30 2012
Printed coupons popular among Americans
If there’s one thing all Americans can agree they like, it’s saving money. (Read more)
August 30 2012
USPS reduces energy use by facilities
Going green has been a point of emphasis in recent years with mounting concerns about climate change and the popularity of green initiatives. (Read more)
August 30 2012
USPS releases Everyday Heroes cards in time for national holidays
Whether businesses are planning direct mail campaigns that coincide with national holidays honoring heroes and veterans or just want to show a bit of national spirit, the USPS is releasing a series Everyday Cards for Everyday Heroes greeting cards. (Read more)