September 20 2012
Following up boosts direct mail response rates
It's a common adage that first impressions mean everything. And while they do matter a lot, second impressions are just as likely to influence a consumer. (Read more)
September 19 2012
Best practices for testing direct mail
Even after a direct mail package has been sent out and starts to appear in mailboxes, the job of the marketer isn't quite finished. (Read more)
September 18 2012
Luxury retail by direct mail
Sending brochures and catalogs for luxury products to high-end consumers via direct mail is an effective marketing strategy. (Read more)
September 17 2012
USPS can cut up to $1 billion in costs
A new study by the USPS Office of the Inspector General investigates the possibility for dramatic operating cost cuts. (Read more)
September 14 2012
Direct mail well-positioned for future growth
Despite the rough economy, marketers and service providers believe direct mail and the direct marketing industry as a whole are in good position for future gains. (Read more)
September 13 2012
Small businesses need to measure direct mail success
For small business marketing, direct mail remains one of the most effective marketing channels. (Read more)
September 12 2012
New shipping costs and tips from the USPS
Businesses looking to cut costs in direct mail marketing can rejoice in recent news from the U.S. Postal Service. (Read more)
September 11 2012
Famous author O. Henry celebrated with stamp
A recently commemorated stamp celebrates famed American short story writer O. Henry. (Read more)
September 10 2012
Direct mail big player in voter registration efforts
Direct mail has done its own public service this election season by helping people register to vote. (Read more)