September 28 2012
Persuading consumers via direct mail
Once an introductory mailer has informed customers of the basics, it's then time to start on the path of persuasion. (Read more)
September 28 2012
USPS encourages voting ballots be mailed early
The 2012 presidential election is a little more than a month away. (Read more)
September 27 2012
USPS reaches default in benefits pay
For the second times in as many months, the U.S. Postal Service will be forced to default on a monthly payment to the U.S. Treasury. (Read more)
September 27 2012
Holiday mailer barcodes offer marketers break
Fall is coming, and with it comes the holiday season, a stressful time for marketers, (Read more)
September 26 2012
USPS expands electronics recycling program
Recycling usually brings up thoughts of bottles and old newspapers, but recycling isn't strictly for routine plastic and paper waste. (Read more)
September 25 2012
Measuring direct mail should be a priority
Measuring a campaign after its conclusion is an important a tool for marketers. (Read more)
September 25 2012
Writing direct mail copy for skimmers
Writing copy for direct mail can be tricky. (Read more)
September 25 2012
Direct mail draws from timeless strengths
Direct mail has stood tall in the face of increased competition from online marketing avenues. (Read more)
September 21 2012
Using direct mail from start to finish
Direct mail is the perfect marketing channel to craft a cohesive strategy from start to finish. (Read more)