October 04 2012
Direct mail a creative medium for designers
One of the ways direct mail has persevered is by providing marketing designers with an avenue for creativity. (Read more)
October 03 2012
USPS to observe National Energy Action Month
October 2012 will be a double-whammy for the U.S. Postal service. (Read more)
October 02 2012
Expectations for cost savings from USPS consolidation tempered
To address financial questions affecting the Post Office now and in the future, the USPS has begun to introduce cost-cutting programs that will eliminate mail routes and close rural offices. (Read more)
October 01 2012
Habits to pick up for direct mail marketers
Becoming an expert direct mail marketer takes time. (Read more)
October 01 2012
Direct mail tips to avoid bungling sales
The sale - the ultimate goal of the marketing process - is so often within a marketer's grasp, only to snatched away at the last second. (Read more)
October 01 2012
Using direct mail to reconnect with email contacts
Multichannel marketing has received a lot more than buzz in direct marketing circles. (Read more)
September 29 2012
USPS kicks off National Stamp Collecting Month with Earthscapes
Philatelists are bound to get excited this October when National Stamp Collecting Month begins. (Read more)
September 28 2012
Ways to effectively ruin a direct mail campaign
Direct mail is a classic marketing strategy that has proven its effectiveness time and time again. (Read more)
September 28 2012
How to clinch a sale using direct mail
The sale is the last step in the marketing process. (Read more)