August 21 2013
What direct mail can do for lead generation
In addition to utilizing mailing software, bulk mailings depend on both inbound and outbound lead generation to exercise the most influential methods to create a larger list of contacts and potential clients. (Read more)
August 19 2013
USPS investing in priority mail
Businesses that depend on direct mail and mailing software for their daily operations will likely see a benefit from the changes the USPS is making to its priority mail delivery capabilities. (Read more)
August 15 2013
Illegal addresses hinder Canada Post deliveries
Recent revisions to delivery routes for addresses categorized as illegal by Canadian officials emphasize the need for address validation software. (Read more)
August 09 2013
Canada Post approves Komagata Maru stamp
Canada Post has agreed to create a stamp in remembrance of the injustice Sikh and Punjabi migrants experienced during their attempt to reach Canada in 1914. (Read more)
August 08 2013
Postal Reform Act proposals highlight need for address verification
The most recent considerations to the Postal Reform Act emphasize the need for address verification for businesses utilizing USPS services. (Read more)
August 05 2013
Why pre-testing, address verification benefit direct mail marketers
In the direct mail industry, the benefits of pre-testing and address verification are especially important considering the costs of an ineffective or poorly developed marketing campaign. (Read more)
July 30 2013
USPS warns of address verification scams
When people move, an essential step of the process is conducting an address verification with the United States Postal Service. (Read more)
July 25 2013
Canada Post celebrates rock history with new stamps
Highlighting the country's longstanding history of musicianship, Canada Post recently released a series of stamps that showcase Canadian rock 'n' roll bands that continue to entertain crowds today. (Read more)
July 24 2013
Expanding brand exposure with Picture Permit
Direct mail marketing shows few signs of slowing down, and the U.S. Postal Service is providing businesses with an opportunity for broader brand exposure through their mailings. (Read more)